Marketing

It should go without saying that each organization offers certain services that require their primary attention for day-to-day operations. Whether we like it or not, marketing plays a vital role in growth.

• Clubs

  It MUST be acknowledged that clubs have the hardest path, as most exist by the grace of volunteers. Prioritization is important for any organization, but when you are dependent on volunteers - this task becomes even more difficult. We are not taking the time here to cover the unbelieveable challenges that exist in volunteer organizations.

  Clubs should have clear marketing strategies that provide details to show all those they are involved with how to maximize racing exposure. Ideally, there should be someone with experience assigned to this effort. The target for this position should be ADVERTISING RACING. This position should be guiding racers throughout the states to advertise and promote the club. No dealership or bike shop should be missed. This position should also guide the racers towards growth in social media.

  Part of the planning for this category MUST include getting more people in the seats. This sport needs fan support to grow... period.

• Dealerships

  Recognize that creating motorcycle racing fans opens a gateway to NEW riders. There is no "age" requirement to start riding motorcycles. Young and old, male and female... all fans can be prompted to begin motorcycle riding by watching motorcycle races. Advertise motorcycle racing wherever you can.

  Display videos of local motorcycle related events, to show your customers that these activities exist close to them and guide them towards participating. You should maintain an active list of club, group, and event contacts to assist your customers to easily engage. This includes knowing the schedules of races and track days.

Social Media

Most social media apps can be used by the world for free. Consequently, most use their favorite social media applications on a regular basis. THIS IS AN OPEN DOOR FOR CUSTOMERS... waiting for your input. It is amazing to see how much these avenues are under utilized. Some have budgets where they pay thousands of dollars to advertise in paper media... putting great effort into creating creative and fresh advertisements, yet they don't employ these same strategies in social media.

• Post

  Regular posting on social media is a way to easily interact with your customers. Never miss an opportunity to build your customers up in front of others. In addition to it being the "right thing to do", you expose yourself to each customer's contacts when you engage with them.

• Partner

  When social media applications offer the ability for your organization to show connections to others... take advantage of it! Every time you partner with another entity, you open yourself up to that entity's followers.

• Share

  When you share posts from others, you have a reason to expose yourself while also showing the entity that originated the post that you can be a great partner.

Planning

Each working category in the organization should have 1 year, 3 year, and 5 year plans. Each year leaders should assess progress towards those plans and make sure the long term plans are amended as necessary.

Sponsors

Do not confuse the role of sponsor seeking duties with marketing duties, but if your organization has different people/groups covering these categories - they should work closely. Sponsors are necessary to cover costs OR assist in promoting the sport. All opportunities that cover costs or promote your organization should be exhausted. Your sponsor group should be aware of all the methods the club incorporates to promote the club and racing, so potential sponsors see great planning and practices... and know what they can do to help promote.

Working Together

As it is important for the racers and fans to work together to build the sport, the organizers need to continue to explore more ways to collaborate. Track days are a clear path for racing. It starts with an introduction to the benefits of riding on a closed course, and exposes riders to racers... with riding tips, bike performance tips, and general track info.

Organizations should clearly identify the benefits to interacting with each. The more a rider attends track days, the closer they could get to making the commitment to race. Those that race understand that there is no substitute for time on the track, so track days are imperitive to their progress on race days.

Clear Steps with Costs

Perhaps listing what it takes to get started, with a cost estimate could encourage riders to take the next steps towards track days or racing. If the details are clearly outlined, goals can more easily be achieved.

Help With Incentives

With details clearly identified here for visitors, sponsors/dealers/shops could potentially offer discounts to encourage riders to take these next steps in their riding progression.